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IBM Marketing Operations V8.6, Deployment

Question No: 11

In IBM Marketing Operations, what is/are the key capability/capabilities for Accounts?

  1. Define the hierarchy of accounts and subaccounts.

  2. Fund or allocate money to the account, at the beginning of a fiscal period.

  3. Track estimated and actual withdrawals from those accounts, by time period.

  4. All of the above.

Answer: D

Question No: 12

By default, IBM Marketing Operations provides four reports and six dashboard components. The IBM Marketing Operations reports package provides additional example reports and dashboard report components created in what application?

  1. SAP Business Objects Enterprise

  2. SQL Server Reporting Service (SSRS)

  3. Java Reporting tool

  4. IBM Cognos BI

Answer: D

Question No: 13

In IBM Marketing Operations, what information is used for management reports and analysis? (A customer can view this information type on the Tracking tab for plans, programs and projects.)

  1. Metrics

  2. Workflows

  3. Performance indicators

  4. Business data

Answer: A

Question No: 14

In a IBM Marketing Operations Project Workflow, how does a user organize Workflow tasks under a heading?

  1. Change the Task number.

  2. Create a stage.

  3. Edit dependent tasks under one heading.

  4. Create a group.

Answer: B

Question No: 15

Which information types are contained in IBM Marketing Operations?

  1. Approvals and Workflow

  2. Digital Assets and Workflow

  3. Approvals and Digital Assets

  4. Approvals, Digital Assets and Workflow

Answer: D

Question No: 16

While upgrading IBM Marketing Operations either to a new release or to a new patch, using the manual database setup, the Deployment Professional has to perform some post installation steps in a specific sequence.

Which of the following steps need to be carried out?

  1. Run Database scripts.

  2. Run Marketing Operations UI upgrade.

  3. Run Database scripts followed by Marketing Operations UI upgrade.

  4. Run Marketing Operations UI upgrade followed by Database Scripts.

Answer: C

Question No: 17

In IBM Marketing Operations, what type of budget planning is particularly useful if a plan has predictable expenses from year to year?

  1. Bottom up budget.

  2. Top down budget.

  3. Master budget.

  4. Cash budget.

Answer: B

Question No: 18

In IBM Marketing Operations, how many templates can a customer have for digital assets?

  1. One

  2. Three

  3. Five

  4. Ten

Answer: A

Question No: 19

In IBM Marketing Operations, the ability to save and publish searches can only be done by whom?

  1. Project administrator.

  2. Plan administrator.

  3. System administrator.

  4. Unica administrator.

Answer: D

Question No: 20

What is the overall hierarchy in IBM Marketing Operations for marketing activities?

  1. IBM_USER: Plans gt; Programs gt; Projects gt; Subprojects

  2. IBM_USER: Plans gt; Projects gt; Subprojects gt; Programs

  3. IBM_USER: Programs gt; Projects gt; Plans

  4. IBM_USER: Programs gt; Plans gt; Projects gt; Subprojects

Answer: A

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